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Now, the Maven’s content can be co-branded by other newspapers. In turn, they will have the syndicated guide free along with a half of the site’s advertising inventory. These, they will sell locally. Since the Real Media Inc. and Business Week Online’s partnership, Business Week online retains the other half of the advertising inventory still but it will be the Ral Media’s sales force which will sell it. There is positive and confident assessment of the partnership from the executives of both sides. The ultimate advantage is also direct to the people patronizing both the syndicated guides and Business Week. Now, business and individual first - class buyers will all go to Business Week Online, which is entrusted with the guides. This assures a higher traffic for Business Week Online.

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